Additional elements of the partnership include free parking for BMW drivers, a vehicle display on Prudential Center’s main concourse, and the renaming of Prudential Center’s VIP East Entrance to the BMW VIP East Entrance.
“In BMW we have found the ideal presenting partner for our highly-coveted, ice-level premium club experience for Devils Premium Club Seat Members: M Lounge by BMW,” said Adam Cross, senior vice president, corporate partnerships sales, New Jersey Devils. “BMW’s investment and partnership with NHL teams reflects the sophistication and premium appetite of hockey fans across the globe, and specifically in the greater New Jersey and New York metropolitan market. As Prudential Center reopens to full capacity and welcomes fans, Season Ticket Members and Premium Clients/Seat Holders back for the Devils 2021-22 season and unparalleled concert line-up, we look forward to welcoming BMW drivers onto our campus with complimentary parking and effortless entrance via the BMW VIP East Entrance.”
New York Islanders
As part of a new partnership with the New York Islanders, BMW will become the official luxury vehicle of the New York Islanders and UBS Arena, the Islanders’ new state-of-the art facility, which will open on November 20, 2021.
The partnership will provide free parking to guests who arrive to UBS Arena in a BMW, a vehicle display within the arena’s Great Hall and the creation of a VIP entrance — BMW Premium Entry – East — which is closely located to parking areas reserved for UBS Arena premium members.
“We are excited to welcome BMW as a valued partner for both UBS Arena and the New York Islanders,” said Tim Leiweke, CEO of Oak View Group. “To have the opportunity to align with such a prestigious brand as we open this world class venue solidifies what we’ve created here at Belmont Park.”